

Pru Kelly
SPECIALIST REAL ESTATE CONSULTANT
Specialist consulting & training for real estate businesses, agents, EAs, PAs & sales administrators.
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Pru is Executive Assistant to Australia's number one residential agent Alexander Phillips of Phillips Pantzer Donnelley in Woolhara, Sydney. She has been an integral part of his rise & success over the past 8 years. She now shares her secrets with select businesses across Australia creating sales support systems and staff that drive listings and growth.
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Phone:
+61-405 929 665
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Welcome
As a leading sales agent or principal, are you searching for the right expertise to establish and maintain the back end of your sales business? Do you need help recruiting and training your support staff so that you can stay focussed on what you do best? Do you wish to drive your team to greater success by unlocking the secrets of our industry's top operators?
Call Pru today.
EXPERIENCE
2012-current
EA to Alexander Phillips
Phillips Pantzer Donnelley
PHILLIPS PANTZER DONNELLEY
Pru is the engine room behind the phenomenon that is Team Alexander Phillips, ranked Australia's No. 1 agent by REB based on verified GCI for the past 5 years. Last year Alexander Phillips wrote over $18m in GCI across a team of just 6 staff.
2010-2012
EA to Sandra Peach
Ray White Lane Cove
RAY WHITE LANE COVE
Renowned as one of the Ray White Group's top principals in the network, Sandra Peach operated RWLC as a local market leader in her core area for more than a decade. Pru was the backbone behind Sandra's phenomenal business providing support directly to Sandra and her overall business.
1993-2010
Ray White Group (QLD)
RAY WHITE GROUP
Over 17 years Pru worked at a number of offices across the Ray White Group in QLD. Starting out as a receptionist, Pru was promoted through the ranks with experience encompassing sales, property management, trust accounts and office management. Pru has experience that spans the entire spectrum of residential real estate operations giving her a rare and unique blend of expertise.
HIGHLIGHTS
2021
First residential sales pod ever to achieve $1B in sales volume in a calendar year
A MAGIC MILESTONE
In 2021 Team Alexander Phillips became the first residential sales pod ever to break the $1B in sold value mark achieving over 250 sales and more than $18m in GCI across a team of 6 staff.
2018
Speaker at AREC
SPEAKER AT AREC
In 2018 Pru made her debut speaking at AREC alongside Alexander Phillips. This honour is a recognition of the essential role Pru plays in driving the success of her team and her achievements in redefining what a full service real estate experience is for clients in Sydney's prestigious Eastern Suburbs market.
2016, 2017, 2018, 2019, 2020
Alexander Phillips named REB Number 1 sales agent in Australia
REB No. 1 AGENT 2016, 17, 18, 19, 20
REB rankings for sales agents are statistically based and reflect total transactions, $ value transactions and Gross Commission Income generated. Alexander Phillips has been ranked number 1 in Australia for the past five years now and is acknowledged as Australia's top residential sales agent.
SERVICES

Training
Systems & Procedures
Candidate Screening
Checklist Collateral
Professional Support
Staff Mentoring
TESTIMONIALS
DIB CHIDIAC
Dib Chidiac Real Estate
"Pru completely redesigned the way sales support operates within our business beginning with the selection and training of outstanding staff right through to the implementation of success systems and procedures. Our business has grown by 25% in two years as a result."
DEBBIE DONNELLEY
Principal, Phillips Pantzer Donnelley
"In five years Pru has managed to help Alex Phillips double his business and install himself as Australia's Number 1 Residential Selling Agent. They are a market dominating force in their core areas and together provide a formidable service for our clients. Best of all, Pru has achieved all of this while remaining one of the nicest people you will meet in real estate."
KELLY JONES
Jones & Co, Bassendean WA
"I contacted Pru to help me restructure my business, train staff and systemise my sales processes. Her knowledge across the entire real estate business is unparalleled. It's only been a month and already we're saving a day a week in efficiency. She was the missing link in our business."